Bajaj Finserv and Bajaj Finance, integral to the Bajaj Group, offer distinct services and operate in complementary yet separate spheres of the financial market. Bajaj Finserv serves as a holding company with a diverse portfolio that includes insurance, lending, and asset management, while Bajaj Finance focuses primarily on consumer lending and financial services. This article aims to explore the key differentiators between these two firms from an equity investment perspective, considering their business models, market positions, and growth trajectories, thereby providing a clearer understanding for potential investors.