Choosing the right life insurance plan is crucial for ensuring financial security and achieving long-term goals. Among the many options available, ULIPs (Unit Linked Insurance Plans), endowment plans, and term insurance plans are three popular choices. Each plan serves a distinct purpose, catering to varied needs such as life cover, investment, or guaranteed returns. While ULIPs combine insurance with market-linked investments, endowment plans focus on guaranteed payouts, and term insurance provides pure life cover at affordable premiums. This article explores the key features of each plan and highlights the differences to help you choose the most suitable option.