Many investors often wonder what happens to ULIP after maturity, and how they can optimise their returns once their policy term ends. ULIPs (Unit Linked Insurance Plans) offer a dual benefit of insurance and investment, and upon maturity, policyholders are presented with various options to utilise their proceeds. Understanding the maturity options, tax implications, and reinvestment choices is essential to making informed financial decisions. This article provides insights into the different aspects of ULIP maturity and guides policyholders on the next steps to ensure maximum financial benefits.