Unit-Linked Insurance Plans (ULIPs) are a unique financial product combining life insurance and investment. For Indian investors, ULIPs provide a platform to build substantial wealth over time while ensuring financial protection for loved ones. With a 20-year investment horizon, ULIPs leverage market growth, compounding, and disciplined contributions to deliver significant returns. Long-term ULIP investments are ideal for achieving financial milestones such as retirement planning, children’s higher education, or purchasing a home. This article delves into the returns offered by ULIPs over 20 years, their performance dynamics, key influencing factors, and strategies to optimise returns.