Unit Linked Insurance Plans (ULIPs) are a dual-benefit financial instrument, providing both insurance cover and investment opportunities. They are widely favoured due to their potential for wealth creation while offering significant tax benefits. Under Section 80C of the Income Tax Act, ULIP premiums qualify for deductions, making them a compelling choice for individuals looking to minimise tax liabilities. Additionally, ULIPs offer tax-exempt maturity proceeds if conditions are met under Section 10(10D). This article explores the tax advantages of ULIPs, eligibility criteria, permissible deductions, long-term tax benefits, and how they compare with other tax-saving instruments.