Understanding the financial statements of a company is important before you decide to invest in a business. However, companies are always eager to highlight the positives while brushing off the not-so-pleasant numbers under the rug or window-dressing their reports. In such a scenario, you must understand the different ratios and the tips and tricks to get a comprehensive picture of the company’s financial standing.
 

In this article, we will discuss 9 accounting red flags to look out for in the financial statements of companies to gauge if there are any indicators of discrepancies or potential financial mismanagement.
 

Once you are aware of any such deliberate attempts, you can make an informed decision whether you want to dig deep and analyse the company further or stay away from that particular business.

• As an investor, carefully reviewing financial statements, ratios, and management practices can help uncover potential red flags, ensure informed investment decisions, and avoid financial pitfalls.
  

• Seemingly positive financial figures, like rising profits or attractive margins, can mask underlying issues. Always investigate discrepancies, unusual accounting practices, and sudden shifts in financial reporting standards.

Due diligence of a company is when you analyse and review all the financials of the business to ensure that facts and information provided by the company are genuine.
 

You must follow the below-given steps while carrying out the due diligence of a company:

• Looking at the market capitalisation of a company will help you understand the volatility of the business’s stock and the market segment and size it serves. For a large-cap company, the stock prices will be less volatile since it will be an established business with a stable and well-defined stream of revenue.
  

• Reviewing the balance sheet, profit, and revenue of the company over the last few quarters and years will give you an idea of the company’s performance in recent times. By looking at the company’s income and expense statements, you can see trends and compare them with those of close competitors to understand how the industry is doing.
  

• Financial ratio analysis, like the Profit-to-Earnings ratio (P/E), Price-to-Book ratio (P/B), and Debt-to-Equity ratio (D/E), can provide deeper insights into the company’s financial health.
  

• The management of a company is the chief decision-maker. Hence, reviewing and analysing their performance is also important as it will determine the future growth of the company.
  

• As an informed investor, you should also take into consideration the different risks that can be associated with an investment, like liquidity risk, regulatory risk, capital market risk, and operational risk.

Here are some of the most obvious and easily identifiable red flags that should immediately make you more vigilant and question your decision to invest in a company:

• If there has been a decline in the revenue of the company over the years

• A debt-to-equity ratio (D/E) that has been decreasing consistently with time

• Volatility in the cash flow of the company

• If the stock price of the company has witnessed massive fluctuations

• Lawsuits against the company that are still pending and have not been resolved

While these are some obvious ones that should make you cautious, here are 9 accounting red flags to look out for in the financial statements.
 

1. Window dressing of financial making them too good to be true

Companies try to make their finances overly attractive to draw investor interest. However, you should check for any inconsistencies in the performance and identify reasons if the company has received any financial boost to make its finances more appealing.
 

2. Check the report of the auditor to the management

When companies audit their financial statements, the auditor has to highlight any discrepancies or errors they find under the Summary of Misstatements to get a better idea.
 

3. Unconventional accounting practices

Companies may resort to using unusual accounting methods or practices to make it difficult for you to compare their position with others in the industry.

These practices may involve the overvaluation or undervaluation of assets, inaccurate inventory assessments, creation of reserves, misallocation of business development expenses, or manipulating profits through non-operating activities, among other tactics.
 

4. Changes in standards of financial reporting

If the debt-to-equity ratio has undergone sudden changes, large adjustments have been made in financial statements to cover up any errors, or the senior management has undergone significant changes, it points to possible mismanagement.
 

5. Irregularities in the financial statements

Numbers that don’t add up or are higher or lower than expected serve as another red flag. For instance, if you find a sudden jump in the ‘Other Expenses’ category, an increase in legal or accounting fees, or an attempt to hide huge travel expenses, it is a financial anomaly. Similarly, an increase in sales figures towards the end of a month or a sudden change in the value of assets could mean potential tampering with financial data.
 

6. Complexity in transactions

Sometimes, transactions with third parties are made out to be more complex than they are to conceal or deceive investors. That is another red flag and should be further investigated.
 

7. Performance-linked bonuses

Management sometimes has a vested interest in the company’s financial results since its performance is tied to bonuses. This could lead them to make decisions that are not beneficial for the company in the long run, and hence, they might manipulate the company’s financials.

8. Increase in the gross profit margin but decreasing sales

An increasing gross profit margin may seem positive at first glance, but it’s crucial to assess it alongside sales figures. A rise in margins paired with declining sales could indicate underlying issues.
 

9. Increase in unsold inventory and rise of debtors

If there is an increase in the debt and inventory levels of the business, it could be a red flag pointing towards a case of possible bad debts.