OUR BUSINESS CONSTRUCT
Ambition
To be a leading payments and financial services company in India with a customer franchise of over 150 million, market share of 3% of payments Gross Merchandise Value (GMV), 3%-4% of total credit in India and 4%-5% of retail credit in India.
Strategy
To be an omnipresent financial services company spanning across all consumer platforms — physical, app, web, social, rewards and virtual.
Approach
To acquire customers and cross-sell payments, assets, deposits, insurance, investments, and broking products to efficiently meet their financial needs across all consumer platforms.
Philosophy
To build businesses with a long-term view anchored on prudence and risk management to deliver ‘through the cycle’ return on equity of 21-23%.
Market share
To deliver sustainable growth and endeavour to be among the top five in respective product and sector.
Profit share
To focus on profitable growth and endeavour to be among the top 20 profit-making companies in India and top five in financial services companies in India.
Customer share
To grow BFL share of customer’s wallet by offering all products and services in a frictionless manner and deliver highest Customer Satisfaction (CSAT) score and Products Per Customer (PPC).
Technology and data-first
To create technology and data-first as an organisation culture to solve all problems. Be an early adopter and invest in emerging technologies and data practices to deliver sustained growth, superior customer experience, improved productivity, and robust controllership.