Acquisition: Meaning, Types, Examples, Benefits, Purpose, and Challenges

Learn about acquisitions, and its benefits, challenges, types, reasons, and differences from mergers.
Acquisition
3 min
14 September 2024

What is Acquisition?

An acquisition is a fundamental business transaction where one company buys a majority or all shares of another company, aiming to gain control over its operations and assets. This process can occur with or without the target company's consent, though regulatory approvals are typically required. During negotiations, a no-shop clause may be imposed to prevent the target company from seeking other buyers. While high-profile acquisitions of large corporations garner significant attention, mergers and acquisitions (M&A) are more commonly executed among small to medium-sized enterprises, serving strategic growth, market expansion, or consolidation objectives in various industries.

Business loans play a crucial role in facilitating acquisitions. They provide the necessary capital to fund the purchase price of the target company, covering expenses such as acquisition costs, due diligence fees, and any restructuring or integration costs post-acquisition. By leveraging a business loan, companies can execute acquisitions without depleting their existing cash reserves or sacrificing operational liquidity. Additionally, business loans offer flexible repayment terms, allowing companies to repay the borrowed funds over time as they generate revenue from the acquired business.

Moreover, business loans can provide financial leverage, enabling companies to acquire larger or more valuable targets than they could afford solely through internal financing. This strategic use of debt financing can accelerate growth and enhance competitiveness in the marketplace. Overall, business loans serve as a vital tool for companies looking to pursue acquisitions as part of their growth strategy, providing access to the necessary funds to execute transactions and achieve their strategic objectives, especially when considering factors like working capital needs and available resources.

Types of Acquisitions

Acquisitions can take various forms, each with its own implications and benefits for the acquiring company. Here are some common types of acquisitions:

  1. Asset acquisition: In an asset acquisition, the buyer purchases specific assets of the target company, such as equipment, inventory, or intellectual property. This type of acquisition allows the buyer to select only the assets they desire while avoiding liabilities and obligations of the target company.
  2. Stock acquisition: In a stock acquisition, the buyer purchases the shares or stock of the target company, thereby gaining ownership and control over the entire entity. This type of acquisition results in the buyer assuming all assets, liabilities, and obligations of the target company.
  3. Merger: A merger involves the combination of two or more companies to form a new entity. Mergers can be either horizontal, where companies in the same industry merge, or vertical, involving companies in different stages of the supply chain.
  4. Friendly acquisition: In a friendly acquisition, the target company agrees to the acquisition, and both parties work together to negotiate and finalize the deal. This type of acquisition is typically smoother and less contentious than hostile takeovers.
  5. Hostile takeover: In a hostile takeover, the acquiring company seeks to purchase the target company against its will. This can involve making a direct offer to shareholders or pursuing aggressive tactics to gain control of the target company.
  6. Reverse takeover: In a reverse takeover, a private company acquires a publicly traded company, allowing the private company to become publicly listed without undergoing the traditional initial public offering (IPO) process.
  7. Horizontal acquisition: A horizontal acquisition occurs when a company acquires another company that operates in the same industry and produces similar products or services. This type of acquisition is aimed at increasing market share and eliminating competition.
  8. Vertical acquisition: A vertical acquisition involves the acquisition of a company that operates in a different stage of the supply chain. This type of acquisition can help streamline operations, reduce costs, and improve efficiency.

Each type of acquisition offers unique advantages and considerations for the acquiring company. Understanding these different approaches is essential for companies considering growth through acquisitions, particularly when evaluating their capital structure and available financing options.

Example of acquisitions

In India, notable examples of acquisitions include Walmart's acquisition of Flipkart in 2018, marking Walmart's significant entry into the Indian e-commerce market. Another prominent acquisition was Tata Motors' acquisition of Jaguar Land Rover in 2008, expanding Tata's global footprint in the automotive industry. These acquisitions highlight strategic moves by companies to enhance market presence, access new technologies, or integrate complementary businesses, reflecting India's dynamic business environment and the importance of M&A in corporate growth strategies.

Why do companies make acquisitions?

Acquisitions are pivotal in the corporate world, enabling companies to strategically expand, innovate, and compete more effectively. Here is why companies pursue acquisitions:

  • Market expansion: Acquiring firms can swiftly enter new markets by leveraging the target company's established presence and customer base,thus increasing leading to an overall market expansion.
  • Economic growth: Acquisitions offer opportunities for accelerated revenue growth and enhanced profitability, particularly when organic growth is limited.
  • Synergy and efficiency: Combining resources and capabilities through acquisitions can lead to synergies that drive operational efficiencies and cost reductions.
  • Competitive advantage: Acquisitions help companies consolidate market share, reduce competition, and strengthen their position in the industry.
  • Access to technology: Acquiring firms can acquire advanced technologies and innovations, accelerating their own development timelines.
  • Strategic fit: Acquiring complementary businesses or capabilities can fill gaps in product offerings or enhance overall strategic alignment.

Acquisitions are thus instrumental in shaping corporate strategies, fostering growth, and navigating competitive landscapes effectively, especially when considering the long-term cost of capital involved in financing such deals.

Special considerations for acquisition

When considering the acquisition of another company, businesses must evaluate several crucial factors.

Debt load: Assess the target company’s debt to avoid overburdening your own financial health.

Undue litigation: Investigate ongoing or potential legal issues that could pose significant risks post-acquisition.

Financial analysis: Conduct a thorough financial analysis, including revenue, profit margins, and cash flow, to ensure the acquisition is viable.

Price: Determine a fair acquisition price by considering the company’s market value, growth potential, and strategic fit.

These considerations help ensure a successful and profitable acquisition, especially when considering the impact of working capital cycle on the company's cash flow and liquidity post-acquisition.

Reasons for acquisition

Acquisitions are driven by several key factors that support a company's strategic growth and market presence.

1. Entering new or foreign markets: Acquiring an established company in a new or foreign market can be the quickest way to expand operations. The acquired business will have its own workforce, brand, and other valuable assets, offering the acquiring company a strong foundation to enter the market smoothly.

2. Growth strategy: When a company faces physical or logistical constraints, or if its resources are limited, it may opt to acquire another firm rather than attempt internal expansion. This strategy allows the acquiring company to incorporate a promising business into its operations and generate new revenue streams.

3. Reducing excess capacity and competition: Acquisitions are sometimes used to reduce industry competition or excess supply. By acquiring competitors, a company can eliminate threats and focus on the most efficient providers, but this may attract regulatory scrutiny to prevent monopolistic practices.

4. Gaining new technology: Acquiring a company that has already implemented cutting-edge technology can be more cost-effective than developing the technology internally. This enables the acquiring company to innovate and stay competitive without the long development process.

Benefits of acquisition

Acquisitions offer several benefits to businesses, which include:

  • Market expansion: Acquisitions allow businesses to access new markets and broaden their customer base, leading to increased sales opportunities and revenue growth.
  • Access to new technologies: Acquiring companies with innovative technologies or intellectual property can enhance a business's competitive advantage and stimulate product development.
  • Cost synergies: Consolidating operations and eliminating duplicate expenses through acquisitions can result in cost savings and improved profitability.
  • Diversification: Acquiring complementary businesses diversifies a company's product or service offerings, reducing reliance on a single market segment and mitigating risk.
  • Talent acquisition: Acquisitions can bring in skilled employees from the target company, strengthening the acquirer's workforce and fostering innovation.
  • Shareholder value: Successful acquisitions can enhance shareholder value by boosting stock prices and increasing investor confidence in the company's growth prospects.
  • Strategic growth: Acquisitions provide a strategic pathway for businesses to achieve growth targets and expand their market presence more rapidly than through organic means.
  • Competitive advantage: Acquiring competitors or industry players can consolidate market power and position the acquirer as a dominant player in the industry.
  • Economies of scale: Acquisitions often result in economies of scale, enabling businesses to achieve higher levels of efficiency and profitability through increased production or distribution volumes.
  • Synergistic opportunities: Acquisitions create opportunities for synergies between the acquiring and target companies, such as cross-selling products/services or leveraging complementary strengths.

Challenges with acquisitions

Acquisitions can present several challenges for companies, both during the acquisition process and in the post-acquisition integration phase. These challenges can significantly impact the success and profitability of the acquisition. Let's explore some of the common hurdles faced:

  1. Financial risks: Acquiring a company often involves a significant financial commitment. Funding the acquisition may strain the acquiring company's resources and increase its debt levels, posing financial risks if the acquisition fails to generate the expected returns.
  2. Cultural integration: Merging two companies with different cultures, values, and ways of working can lead to conflicts and resistance among employees. Aligning organisational cultures and fostering collaboration is essential for a successful integration.
  3. Synergy realisation: Achieving synergies, such as cost savings, revenue enhancements, or operational efficiencies, is a key objective of acquisitions. However, realising these synergies can be challenging and may require extensive restructuring and integration efforts.
  4. Talent retention: Retaining key employees of the acquired company is crucial for maintaining business continuity and leveraging their expertise. However, uncertainty and changes resulting from the acquisition may lead to talent attrition, impacting productivity and performance.
  5. Regulatory and legal compliance: Acquisitions are subject to regulatory approvals and legal compliance requirements, which vary across jurisdictions and industries. Failing to navigate these regulations effectively can delay or derail the acquisition process.

Despite these challenges, acquisitions can offer numerous benefits, such as market expansion, access to new technologies or capabilities, and increased competitiveness. To overcome the challenges associated with acquisitions, companies should adopt a comprehensive approach that includes thorough due diligence, effective communication, and strategic planning. Additionally, leveraging external expertise, such as legal advisors, financial consultants, and integration specialists, can help mitigate risks and ensure a smoother transition. By addressing these challenges proactively and strategically, companies can maximise the value and success of their acquisitions, driving long-term growth and profitability.

Purpose of acquisition

The purpose of an acquisition is to achieve strategic objectives such as expanding market share, accessing new markets or technologies, diversifying product offerings, or gaining competitive advantages. By acquiring another company, a business can accelerate its growth trajectory, strengthen its position in the industry, and drive long-term value creation.

Furthermore, acquisitions can be a strategic tool for diversification, allowing companies to spread their risk across different industries, products, or geographic regions. Diversification can help mitigate the impact of economic downturns or industry-specific challenges, ensuring the long-term sustainability of the business.

Acquisition vs. merger

Acquisition and merger are pivotal strategies in corporate growth, albeit structured differently to achieve strategic objectives. Here is how they differ:

  • Acquisition: In an acquisition, one company purchases another, making the acquired entity a subsidiary. The acquiring company gains control over the acquired company's assets, operations, and liabilities.
  • Merger: A merger involves two companies combining to form a single entity. Both companies' assets and operations merge, aiming for synergies and collaborative growth.
  • Control and structure: Acquisitions are typically unilateral, where the acquiring company assumes control, while mergers involve collaborative efforts between management teams of both companies.
  • Strategic focus: Acquisitions often target specific assets, market access, or capabilities, whereas mergers focus on combining strengths to enhance competitiveness and market position.
  • Legal and financial implications: Both transactions involve legal and financial intricacies, with mergers requiring approval from shareholders and regulatory bodies, while acquisitions may vary in complexity depending on structure.

Understanding these distinctions helps companies choose the appropriate strategy to achieve their growth and strategic objectives effectively.

In conclusion, acquisitions serve as a critical strategy for businesses to achieve their growth objectives and enhance their competitive position in the market. Business Loans play a pivotal role in facilitating acquisitions by providing the necessary capital to fund the purchase price of the target company, cover acquisition-related expenses, and support post-acquisition integration efforts. With flexible repayment terms and competitive interest rates, Bajaj Finserv Business Loans empower companies to pursue strategic acquisitions while preserving their financial flexibility and driving long-term value creation.

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Frequently asked questions

What is acquisition process?

The acquisition process involves one company buying another, either by purchasing its assets or acquiring its shares. It aims to expand market presence, access new technologies, or diversify products. Business Loans can provide capital to fund acquisitions, facilitating growth and strategic objectives.

What are the 4 types of acquisition?

The four types of acquisition include:

  1. Asset Acquisition: Purchasing specific assets of another company.
  2. Stock Acquisition: Buying the shares of another company to gain control.
  3. Merger: Combining two companies into one entity.
  4. Consolidation: Merging two companies to form a new entity.
What is the acquisition cycle?

The acquisition cycle involves the process of buying one company by another. It includes identifying potential targets, conducting due diligence, negotiating terms, and completing the transaction. Business Loans can aid in financing acquisitions, covering purchase costs and supporting post-acquisition integration efforts.

What is the proper meaning of acquisition?

The proper meaning of acquisition is the process of one company buying another company, often to gain access to its assets, technology, or market share. 

What are some examples of acquisitions?

Examples of acquisitions include Facebook acquiring Instagram and Disney acquiring Pixar. 

What is the use of acquisition?

Acquisitions are used by companies to expand their market presence, gain access to new technologies or products, and achieve economies of scale. 

What are the 2 benefits of acquisitions?

Two benefits of acquisitions are increased market share and the ability to leverage synergies to improve operational efficiency and profitability. 

How does an acquisition affect a company?

An acquisition can significantly impact a company by expanding its market presence, enhancing its product offerings, and achieving economies of scale. However, it may also bring integration challenges, cultural clashes, and potential disruptions during the transition period.

What are considerations in acquisitions?

Considerations in acquisitions include evaluating the target company's financial health, cultural compatibility, debt load, legal and regulatory compliance, and strategic fit. Companies must also assess potential synergies, integration challenges, and the overall impact on shareholder value and market position.

What happens in an acquisition transaction?

In an acquisition transaction, the acquiring company purchases the target company's shares or assets. This involves negotiations, due diligence, agreement on terms, regulatory approvals, and integration planning to ensure a smooth transition and realization of strategic goals.

Can a company reject acquisition?

Yes, a company can reject an acquisition offer if it believes the offer undervalues the company, presents strategic misalignment, or poses risks to its long-term goals. The decision is typically made by the board of directors in the best interest of shareholders.

Is acquisition good or bad?

Acquisitions can be both good or bad, depending on the circumstances. They are beneficial when they help a company grow more quickly by acquiring new markets, technologies, or talent. An acquisition can also be less expensive and faster than internal growth strategies. However, challenges may arise, such as integrating the new company or dealing with problematic issues that were not apparent initially. If executed poorly, acquisitions can lead to cultural clashes, operational inefficiencies, and financial losses. Thus, the outcome depends on strategic planning and execution.

What is acquisition of a company?

An acquisition is a corporate transaction in which one company purchases most or all of another company's shares or assets to take control of it. The acquiring company can gain access to the target company's resources, markets, and intellectual property, thus strengthening its market position. Acquisitions can be friendly, where both companies agree to the transaction, or hostile, where the acquiring company takes over despite the target company's opposition. This strategy is often used for expanding business operations and achieving growth objectives.

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