What is Global Trade Item Number (GTIN)? Full Form, Meaning, and Types

Discover what GTIN is, its purpose, types (GTIN-8, GTIN-12, GTIN-13, GTIN-14), importance for eCommerce, and how to obtain and use a GTIN number.
Business Loan
3 min
13 January 2025

Global Trade Item Numbers (GTINs) are crucial for businesses and retailers, enabling smooth operations in inventory control, ordering, and sales processes. The adoption of GTIN enhances transparency and accuracy, ensuring that products are correctly identified and managed from manufacturing to the end consumer. This system supports various applications, including online commerce, logistics, and regulatory compliance. Learn about corporations to understand how businesses benefit from adopting such systems in global trade.

What is GTIN?

GTIN is an internationally recognised system for identifying products in the supply chain. Developed by GS1, the GTIN ensures every product has a unique identifier, facilitating efficient tracking and management. This standardised system assigns a numeric or alphanumeric code to products, which can be represented in barcodes. The business environment plays a key role in the integration of GTINs for efficient commerce and inventory management.

What is the purpose of a GTIN?

The primary purpose of a GTIN is to uniquely identify products, ensuring seamless operations in global trade and commerce. By providing a standardised identification system, GTINs facilitate accurate and efficient tracking, inventory management, and sales processes. They help businesses and retailers minimise errors in product identification, reduce supply chain disruptions, and enhance data accuracy. Additionally, GTINs support regulatory compliance and enable interoperability across different systems and platforms. In eCommerce, GTINs play a vital role in product listing, helping customers find the exact items they need.  Learn about assets that businesses must manage effectively to ensure GTIN implementation success.Overall, GTINs streamline the entire product lifecycle, from production to the end consumer, enhancing operational efficiency and customer satisfaction.

Types of GTIN

There are various types of GTINs, each serving different product identification needs. Understanding these types is essential for businesses to choose the correct GTIN for their products. Entrepreneurship in global markets often involves understanding and adopting technologies like GTINs for product identification and inventory management.

GTIN-13

GTIN-13 is the most commonly used GTIN format, consisting of 13 digits. It is widely used in Europe and other regions and is often represented as an EAN-13 barcode. Cost of capital can be impacted by how effectively a company manages its product and inventory systems, such as GTIN integration, to reduce errors and improve operational efficiency.

GTIN-8

GTIN-8 is an 8-digit identifier used for smaller items with limited space for a barcode. It is mainly used in retail environments where space constraints exist.

GTIN-12

GTIN-12, also known as the Universal Product Code (UPC), consists of 12 digits and is predominantly used in North America. It is commonly seen in retail products and packaged goods.

GTIN-14

GTIN-14 is a 14-digit identifier used primarily for identifying trade items at various packaging levels, such as cartons and pallets. It is useful for managing inventory in warehouses and distribution centres.

Why are GTINs important for eCommerce?

The Global Trade Item Number (GTIN) is important in modern eCommerce as it provides a universal way to identify products across the global supply chain. Its role in eCommerce is crucial because of several benefits that help improve the efficiency, reliability, and growth of online business operations. Here is why GTINs are so important for eCommerce:

Drives eCommerce: GTINs play a key role in the global movement of trade items and the information needed for eCommerce. By standardising how products are identified, GTINs make it easier to find products on online platforms. This helps businesses list and sell products across various eCommerce sites and marketplaces, allowing them to reach a larger audience without needing multiple identifiers.

Enhances compatibility across business sectors: Using GTINs helps build trust among businesses in all sectors. This trust comes from the fact that GTINs ensure products are identified in the same way, no matter the industry or market. Such compatibility is vital for different systems to work together in a global eCommerce environment.

Facilitates accuracy in supply chain operations: Using GTINs at important stages in the supply chain, such as shipping, receiving, and in point-of-sale systems, helps maintain accurate stock levels and ensures timely order replenishment. This accuracy is key in eCommerce, where customers expect products to be available and delivered quickly.

Leverages the GS1 Global Data Synchronisation Network (GDSN): GTINs allow businesses to use the GS1 Global Data Synchronisation Network (GDSN), which helps manage product information across the supply chain. The GDSN makes sure all trading partners have the same and up-to-date product details, improving data accuracy, operational efficiency, and reducing costs related to data errors.

Simplifies supply chain management: GTINs make communication between supply chain partners easier by providing a unique identifier for each product. This simplification leads to better management of product and information flow, reducing errors and making the supply chain more agile. In fast-paced eCommerce, this efficiency is crucial to meet customer demand and stay competitive.

Improves data quality: GTINs help improve data quality in the supply chain. By ensuring consistent product information among all partners, GTINs help eliminate issues like incorrect product shipments or listings. High-quality data is essential for making better business decisions and offering accurate product information, which leads to better customer experiences and loyalty.

Why GTINs are important for eCommerce?

GTINs are crucial for eCommerce, providing a unique identifier for each product, which simplifies the process of listing, searching, and purchasing items online. By using GTINs, online retailers can ensure that product listings are accurate and easily searchable, enhancing the shopping experience for customers. GTINs help in preventing listing duplications and errors, which can lead to customer dissatisfaction and lost sales. Additionally, they facilitate better inventory management, ensuring that stock levels are accurately tracked and replenished. GTINs also enable seamless integration with various eCommerce platforms and marketplaces, ensuring consistency and reliability in product information across different channels. This standardisation is vital for maintaining trust and transparency in online transactions.

How do you get a GTIN number?

  • Register with GS1: Begin by registering your business with GS1, the organisation responsible for issuing GTINs.
  • Obtain a GS1 company prefix: Upon registration, you will receive a unique GS1 Company Prefix, which forms the basis of your GTINs.
  • Assign GTINs to products: Use the GS1 Company Prefix to create unique GTINs for each of your products.
  • Ensure correct formatting: Verify that your GTINs adhere to the correct format (e.g., GTIN-13, GTIN-8, etc.).
  • Label products with GTINs: Apply the GTINs to your product packaging using barcodes or QR codes.
  • Maintain records: Keep detailed records of the GTINs assigned to each product to ensure accurate tracking and inventory management.

How are GTINs used?

GTINs are used across various sectors to streamline product identification and tracking. In retail, they are scanned at points of sale to ensure accurate pricing and inventory management. Manufacturers use GTINs to track products through the production process, ensuring quality control and traceability. In logistics, GTINs help manage inventory in warehouses and distribution centres, improving efficiency and reducing errors. Online retailers use GTINs to list products on eCommerce platforms, enhancing searchability and accuracy. GTINs also play a crucial role in regulatory compliance, helping businesses adhere to industry standards and legal requirements. Overall, GTINs are integral to the smooth operation of supply chains and commercial activities.

Structure of GTIN

  • Prefix: GTINs start with a GS1 Company Prefix, a unique number assigned to a business.
  • Item reference: This segment uniquely identifies a specific product within a company.
  • Check digit: The last digit is a calculated check digit, ensuring the GTIN's accuracy and validity.
  • Formats: GTINs can be 8, 12, 13, or 14 digits long, depending on the product type and region.
  • Barcode representation: GTINs are typically encoded in barcodes, facilitating easy scanning and tracking.

GTIN vs UPC vs Barcode

GTIN, which stands for Global Trade Item Number, is a term used for unique product identifiers that are used worldwide. It includes different formats such as UPC (Universal Product Code), EAN (European Article Number), and others. A GTIN can be turned into a barcode, which is a visual symbol that makes it easy to scan and identify products. Barcodes are the graphical versions of GTINs (including UPCs) that can be scanned to help track and sell products both in stores and online.

Conclusion

GTINs are indispensable tools for businesses, enhancing product identification, tracking, and management across various sectors. Their adoption ensures efficient operations, regulatory compliance, and improved customer satisfaction. For eCommerce, GTINs are particularly vital, ensuring accurate product listings and streamlined shopping experiences. Obtaining and using GTINs correctly involves understanding their structure and application, which is crucial for maintaining effective inventory and supply chain management. As businesses seek growth and efficiency, leveraging GTINs and understanding their importance can significantly impact their success.

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Frequently asked questions

What is the GTIN number in India?
In India, the GTIN (Global Trade Item Number) is a unique identifier used to identify products. It can be in various formats such as GTIN-13, GTIN-8, GTIN-12, or GTIN-14, depending on the type and packaging level of the product. Indian businesses obtain GTINs through GS1 India, a member of the global GS1 organisation. This system ensures accurate product identification, streamlines supply chain processes, and enhances efficiency in retail and e-commerce operations across the country.

Is GTIN always 14 digits?
No, GTIN is not always 14 digits. GTIN can vary in length depending on the product type and region. The different formats include GTIN-8, GTIN-12, GTIN-13, and GTIN-14. GTIN-8 is used for small items, GTIN-12 (also known as UPC) is common in North America, GTIN-13 is widely used in Europe, and GTIN-14 is typically used for higher-level packaging. Each format ensures unique product identification and supports efficient supply chain management.

Is GTIN the same as a barcode?
GTIN is not the same as a barcode but is closely related. A GTIN (Global Trade Item Number) is a unique identifier for products, ensuring accurate tracking and management. In contrast, a barcode is a visual representation of this GTIN, enabling it to be scanned and read by machines. Essentially, the GTIN is the underlying numerical code, while the barcode is the method by which this code is communicated and utilised in various applications.

How do I get a barcode for my GTIN?
To get a barcode for your GTIN, first register with GS1 to obtain a unique GS1 Company Prefix. Then, use this prefix to create your GTINs. Once you have your GTINs, use a barcode generation tool or software to convert the GTIN into a barcode format, such as EAN-13 or UPC. Ensure the barcode is correctly formatted and printed clearly on your product packaging for accurate scanning and inventory management.

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