Investment Strategies

If you're a new investor planning to invest in 2025, there are various strategies you can follow to maximise returns. For example, focusing on a diversified, long-term approach can be highly effective. Paying special attention to small-cap stocks and thematic sectors may yield significant opportunities. However, it’s essential to remain mindful of potential global economic headwinds when shaping your investment plan.
Top Investment Strategies for 2025
3 min
11-Feburary-2025

Your investment strategy is your personalized roadmap to building wealth. It's a set of rules, behaviors, and procedures that you follow to select investments that align with your unique profit objectives and skills.

Here is everything you need to know about investment strategies, the different types and the factors you need to consider when developing one.

What is an investment strategy?

An investment strategy is a comprehensive plan that helps investors meet their financial objectives. The primary objective of the strategy is to maximise returns while minimising the chances of potential losses.

Contrary to popular opinion, there is no single investment strategy that works for everyone. In fact, the strategy that is ideal for an investor varies depending on factors such as investment objectives, risk profile, time horizon and market conditions, among others. This is one of the many reasons why an investment strategy that works for one investor may not always produce the same results for another investor.

How does investment strategies work?

Investment strategies are essentially roadmaps that guide individuals toward their financial goals. They outline how an investor will approach the market, considering their risk tolerance, time horizon, and desired returns.

Key factors influencing investment strategies

The text highlights several critical factors that shape an investor's strategy:

  1. Age: A younger investor generally has a longer time horizon, allowing them to take on more risk with their investments. As they approach retirement, their risk tolerance typically decreases, leading them to shift towards more conservative options.
  2. Goals: Are you saving for a down payment on a house, retirement, or your child's education? Different goals require different investment approaches. Short-term goals might necessitate more conservative investments, while long-term goals can accommodate riskier, potentially higher-yielding options.
  3. Lifestyle: Your lifestyle plays a significant role. If you have a stable income and minimal financial obligations, you might be comfortable with a more aggressive investment strategy. Conversely, if you have dependents or unstable income, a more conservative approach might be prudent.
  4. Financial situation: This encompasses your income, expenses, debts, and overall financial health. A person with substantial debt might prioritize paying it down before investing.
  5. Available capital: The amount of money you can invest influences your options. With a smaller investment amount, you might be limited to less risky options like mutual funds or ETFs.
  6. Personal situations: Life events like marriage, having children, or caring for elderly parents can impact your investment strategy. These events can change your financial goals and risk tolerance.
  7. Expected returns: Your desired rate of return influences your investment choices. To achieve higher returns, you might need to accept higher risk.

Types of investment strategies

  • Value investing: Focuses on undervalued assets, aiming to capitalize on market inefficiencies.
  • Growth investing: Seeks companies with high growth potential, often in emerging sectors.
  • Income investing: Prioritizes generating regular income through dividends or interest payments.
  • Index investing: Involves tracking a specific market index, offering diversification and low costs.
  • ESG investing: Considers environmental, social, and governance factors when making investment decisions.

Types of investment strategies

There are numerous investment strategies that you can use, each with its own set of principles and objectives. These strategies can either be conservative or aggressive by nature.

Conservative investment strategies often focus on capital preservation over return generation and invest in low-risk options like debt instruments and bank deposits. Aggressive strategies, on the other hand, focus on maximising returns by investing in highly risky investment options like stocks, bonds with low credit ratings and derivative contracts.

As a general rule of thumb, aggressive strategies are ideal for investors with a high tolerance for risk and a long investment horizon. Conservative strategies, meanwhile, could be employed by investors with tolerance for risk and shorter investment horizons.

Examples of investment strategies

Let us take the help of a couple of hypothetical examples to understand what an investment strategy is and how it works.

Example 1

Assume you are a 25-year-old individual who has landed their very first job opportunity. Your monthly remuneration is Rs. 50,000, out of which around Rs. 30,000 goes towards meeting your expenses. You wish to invest the remaining Rs. 20,000 to create a corpus for the future.

Since you are young and can afford to take risks, the ideal investment strategy for you would be to invest 50% of your investable capital (Rs. 10,000) in mutual fund schemes that invest in fundamentally strong companies. The remaining Rs. 10,000 could be invested in a dedicated emergency fund, which you can dip into to meet urgent financial requirements without impacting your investments.

Since your investment horizon is very long, even if your mutual funds underperform due to adverse market conditions, you can still recover from the losses and create wealth. In fact, most equity investments have historically performed well in the long run.

Example 2

Let us say that you are a 50-year-old individual with only 10 years left until retirement. Your monthly remuneration is Rs. 1.5 lakh, out of which around Rs. 50,000 goes towards meeting your expenses. From the remaining Rs. 1 lakh, you redirect about Rs. 40,000 to an emergency fund.

You now have Rs. 60,000 left which you wish to invest. Now, since you are no longer young and are close to your retirement, you cannot afford to take any major risks. Also, your investment horizon is comparatively short (near about 10 years). In such a scenario, your ideal investment strategy would be to invest in debt instruments.

Compared to equity, debt instruments are relatively less risky and provide a stable source of income by way of regular interest payments. The interest from such investments could be used to supplement your existing income and could even help you increase the size of your retirement corpus.

As you can see from the two examples above, the investment strategy that is ideal for a 25-year-old individual is vastly different from the strategy that is perfect for a 50-year-old individual.

Tax implications of investment strategies

Your investment strategy isn't complete without a tax plan. Ignoring taxes can harm your portfolio's performance, even if you make sound investment decisions. Tax optimization strategies, like tax-loss harvesting and tax-efficient investing, are essential to protect your returns. Understanding the tax implications of different investments is crucial to avoid significant roadblocks."

Change your investment strategy with time

Successful investing starts with a clear action plan and regular check-ups. Diversify your investments across different asset classes and instruments. Patience is essential. The duration of your investment will vary based on your situation. A well-crafted investment plan can pave the way to financial freedom and relieve financial stress, but remember to revisit it regularly.

Value investing vs. Growth investing

Value investing and growth investing are two of the most commonly used investment strategies.

Value investing focuses on identifying and investing in undervalued stocks in the market, hoping that they rise in the future to accurately reflect their true value. This investment strategy requires thorough fundamental research and a lot of patience since it may take time for the market to recognise the true value of the stocks.

Growth investing focuses on investing in companies with strong growth prospects, even if they are temporarily struggling financially. This investment strategy is based on the belief that some companies have the potential to grow at an above-average rate over time.

Despite different approaches and appealing to different types of investors, both value and growth investing strategies are proven strategies that have the potential to generate attractive returns in the long term.

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Factors to consider when formulating an investment strategy

Developing an investment strategy requires a lot of thoughtful consideration and research. Additionally, you also need to consider a host of factors. Here is an overview of some of the most crucial aspects you need to account for.

  • Investment objectives
  • Risk profile
  • Age
  • Available capital
  • Financial situation
  • Expected returns
  • Economic conditions
  • Market trends
  • Regulatory changes

Key Takeaways

  1. Your investment strategy should be tailored to your specific needs and circumstances, including your age, risk tolerance, financial goals, and available capital.
  2. Investment strategies can range from low-risk to high-risk, and the potential return typically increases with the level of risk.
  3. Your investment strategy is not a one-time decision. You should regularly review and adjust it as your financial situation, goals, and risk tolerance change over time.
  4. Common investment strategies include value investing (focusing on undervalued assets) and growth investing (seeking companies with high growth potential).

Conclusion

If you want to achieve long-term financial success, you must develop a comprehensive investment strategy. That said, it is also important to review and adjust your strategy periodically to adapt to changing market conditions and personal circumstances. This way, you will be better positioned to navigate the various complexities of the financial markets without compromising on your wealth creation ability.

But what if you lack the skills or the knowledge to formulate your very own investment strategy? In such cases, you could consider investing in mutual fund schemes. Most mutual funds are professionally managed by experienced individuals who are not only responsible for formulating the investment strategy but also for ensuring that the funds adhere to it.

To check out the list of available mutual funds, head over to the Bajaj Finserv Mutual Fund Platform. Here, you can use the mutual fund compare tool to analyse different funds and pick the one that meets your requirements.

Essential tools for all mutual fund investors

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Disclaimer

Bajaj Finance Limited (“BFL”) is an NBFC offering loans, deposits and third-party wealth management products.

The information contained in this article is for general informational purposes only and does not constitute any financial advice. The content herein has been prepared by BFL on the basis of publicly available information, internal sources and other third-party sources believed to be reliable. However, BFL cannot guarantee the accuracy of such information, assure its completeness, or warrant such information will not be changed. 

This information should not be relied upon as the sole basis for any investment decisions. Hence, User is advised to independently exercise diligence by verifying complete information, including by consulting independent financial experts, if any, and the investor shall be the sole owner of the decision taken, if any, about suitability of the same.