Why Are Sony TVs Expensive

Analyse the factors that contribute to Sony TVs' higher prices, such as quality, innovation, and brand reputation, and see if they're worth the investment.
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Explore TVs
SHOP IN-STORE
3 min
28-Sept-2024
Why is Sony TVs so expensive? The answer lies in their use of advanced technologies like OLED displays and the Cognitive Processor XR, offering superior picture quality. Why Sony TV is costly also involves their focus on build quality, premium materials, and cutting-edge features like Dolby Vision. These elements make Sony TVs a long-term investment. Sony TV is costlier than others because it provides unmatched colour accuracy, contrast, and durability, delivering an exceptional viewing experience that justifies the price.

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Sony TVs are priced higher than many competitors due to their commitment to delivering top-notch quality, advanced technology, and superior performance. Sony invests heavily in research and development to incorporate the latest innovations, such as OLED displays, Full-Array LED backlighting, and the Cognitive Processor XR. These technologies enhance picture quality, offering superior contrast, colour accuracy, and clarity. Additionally, Sony focuses on premium build quality, using high-grade materials and ensuring durability. Their TVs often include advanced audio features, seamless smart functionality, and a user-friendly interface. For those looking for premium options, Sony TVs can be explored on television.

Why is Sony TVs more expensive?

  • Advanced display technology: Sony uses cutting-edge technologies like OLED and Full-Array LED to deliver exceptional picture quality with deep blacks, vibrant colours, and enhanced contrast.
  • Cognitive processor XR: This advanced processor mimics human perception, optimising colour, contrast, and clarity for a more immersive viewing experience, especially in models like the Sony 65 inch TV.
  • Superior build quality: Sony TVs are made with premium materials and undergo rigorous quality control, ensuring durability and longevity.
  • Enhanced audio: Sony integrates high-end audio technologies like Dolby Atmos and Acoustic Surface Audio in their TVs, providing a cinematic sound experience.
  • Smart features: Sony TVs offer seamless integration with smart home devices and provide a smooth user interface with access to various apps and services.
  • Brand value: Sony has a reputation for quality and innovation, which adds to its brand value and, consequently, the pricing.
  • Longevity: The use of high-quality components ensures that Sony TVs have a longer lifespan, providing better value over time.
  • HDR and gaming: Sony TVs often include advanced HDR support and gaming features like HDMI 2.1, making them ideal for a superior gaming experience, especially with OLED 65 inch TV options.

Updated price list of Sony TVs in India (2025)

ModelPrice (Rs.)
SONY 80 cm (32 inch) HD Ready LED Smart Google TVRs. 26,990
SONY Bravia 2 108 cm (43 inch) Ultra HD (4K) LED Smart Google TVRs. 40,990
SONY Bravia 2 138.8 cm (55 inch) Ultra HD (4K) LED Smart Google TVRs. 65,990


Disclaimer: The features, availability, and pricing of each model are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.

Head to your nearest partner store to explore and choose from an extensive range of leading TV brands. With the Bajaj financing options, purchase your preferred TV and repay the amount over flexible tenures ranging from 1 month to 60 months.

Why Sony TVs are expensive: features, brand value, and more

Sony TVs are expensive due to their combination of advanced features, superior technology, and strong brand value. Sony incorporates some of the latest and most sophisticated technologies in their TVs, such as OLED displays, which provide unparalleled picture quality with deep blacks and vibrant colours. The Cognitive Processor XR is another key component that sets Sony apart, using artificial intelligence to optimise visuals for more lifelike images. This processor enhances the overall viewing experience by focusing on elements like contrast, brightness, and motion, making it a standout feature in high-end Sony models.

In terms of build quality, Sony uses premium materials and follows strict quality control processes. This attention to detail ensures durability and a longer lifespan, offering consumers a reliable product that can justify the higher price over time. Additionally, Sony TVs come equipped with advanced audio technologies like Dolby Atmos and Acoustic Surface Audio, delivering an immersive sound experience that complements the visual quality. These TVs also offer seamless smart features, including compatibility with Google Assistant, Android TV, and a range of streaming apps, ensuring an intuitive and connected user experience.

The brand value of Sony also plays a significant role in its pricing. Sony has a long-standing reputation for quality, innovation, and reliability in the electronics market. Consumers trust the brand for its commitment to excellence, which allows Sony to command a premium price. Furthermore, Sony TVs often feature enhanced gaming capabilities like HDMI 2.1 support, making them a preferred choice for gaming enthusiasts. All these factors contribute to the higher cost, but for many consumers, the investment is worthwhile for the unmatched performance and longevity. For more details on pricing, visit Sony LED TV price to explore various models.

Explore Sony TVs on EMI with Bajaj Finserv

Discover the range of Sony TVs on Bajaj Mall, where you can purchase these premium televisions with flexible EMI options. With competitive pricing, zero down payment, and free delivery, buying a Sony TV through Bajaj Finserv is both affordable and convenient. Enjoy stunning visuals and advanced technology without straining your budget, whether you shop online or at your nearest Bajaj Finserv partner store. Find the perfect Sony TV model that suits your entertainment needs and experience hassle-free viewing.

Benefits of shopping for Sony TVs with Bajaj Finserv’s financing options

  • Affordable pricing: Get the best deals on Sony TVs at competitive prices on Bajaj Mall, ensuring excellent value for your investment in top-tier entertainment.
  • Easy EMIs: Spread the cost of your purchase over time with Easy EMI options, making it easier to own a Sony TV without financial strain.
  • Zero down payment: Selected Sony TV models are available with zero down payment, allowing you to purchase the TV you want without any upfront costs.
  • Wide selection: Choose from a wide range of Sony TVs available at Bajaj Finserv partner stores, tailored to meet your viewing preferences, whether for a cosy bedroom or a spacious living room.
  • Exclusive offers: Enjoy cashback and special discounts when you choose Bajaj Finserv’s financing options, which adds more value to your shopping experience.
  • Free delivery: Benefit from free home delivery on selected Sony TVs, ensuring a seamless shopping experience from selection to setup.

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Frequently asked questions

Why is Sony TVs priced higher than other brands?
Sony TVs are priced higher due to their advanced display technologies, superior build quality, and cutting-edge features like OLED and Cognitive Processor XR. They invest heavily in research and development to enhance picture and sound quality, offering premium components and innovative technology that justify their higher price.

Is Sony TVs worth the higher price?
Yes, Sony TVs are often worth the higher price for those who value top-tier picture and sound quality. They offer superior colour accuracy, contrast, and advanced features like Dolby Vision and Dolby Atmos. Sony's build quality and longevity make them a long-term investment for an enhanced viewing experience.

What makes Sony TVs more expensive?
Sony TVs are more expensive due to their use of premium materials, advanced display technologies like OLED and Full-Array LED, and features such as the Cognitive Processor XR. They also focus on delivering high-end audio quality and seamless integration with smart home devices, adding to their premium appeal.

Do Sony TVs last longer than cheaper brands?
Yes, Sony TVs generally last longer than cheaper brands due to their superior build quality and high-grade components. They are designed for durability, with enhanced protection features and rigorous testing. This longevity often makes them a more reliable choice, justifying the initial higher investment.

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