UPI Intent Flow

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UPI Intent Flow
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3 mins
05 September 2024
Exploring UPI Intent: A Guide to Understanding and Using UPI Intent Flow

UPI Intent is an advanced feature in the Unified Payments Interface (UPI) ecosystem, designed to enhance the user experience during digital transactions. UPI Intent is an API-based payment method that automates the initiation of UPI transactions directly from a merchant's app or website to the user's preferred UPI-enabled application. This seamless integration ensures a smooth payment experience, allowing users to authorise transactions with just a few taps. It leverages the powerful UPI infrastructure to make online payments faster, more secure, and more convenient for both consumers and businesses.

By leveraging UPI Intent, Bajaj Pay UPI simplifies the payment journey for users, allowing them to complete transactions within the app or merchant’s website swiftly. Additionally, Bajaj Pay Wallet enhances this convenience by offering a secure, digital wallet for storing funds, further streamlining payments. Together, these features offer a robust, user-friendly experience for consumers and businesses alike.

What is UPI Intent?

UPI Intent is a feature of the UPI payment system that enables seamless transactions by linking a user's bank account with their chosen UPI-enabled application directly from a merchant's app or website. Unlike traditional UPI transactions, where users have to manually enter their UPI ID and authorise payments, UPI Intent streamlines the process by automatically launching the user's preferred UPI app, pre-filling transaction details, and allowing the user to authenticate the payment with a single click. This integration not only saves time but also enhances the security of transactions by minimising manual input. UPI Intent supports various types of payments, including peer-to-peer transfers, bill payments, and merchant transactions, making it a versatile tool in the digital payment landscape. As more businesses adopt UPI Intent, users can enjoy a more convenient and efficient payment experience across multiple platforms, further driving the adoption of digital payments in India.

Benefits of UPI Intent

UPI Intent offers several advantages that make it an appealing option for both businesses and consumers. Here are some key benefits:

  • Seamless user experience: UPI Intent streamlines the payment process by directly linking the user's app to the payment gateway, eliminating the need for manual entry of details and reducing friction in transactions.
  • Enhanced security: By automating the payment process, UPI payment minimises the risk of errors or fraudulent activities, ensuring a secure and reliable transaction.
  • Increased conversion rates: Faster and easier transactions lead to improved customer satisfaction and higher conversion rates for businesses, as users are less likely to abandon their purchases.
  • Compatibility with multiple apps: UPI Intent works seamlessly with a wide range of UPI-enabled applications, offering flexibility and choice to users in selecting their preferred payment app.
  • Reduced operational costs: By automating the payment flow, businesses can reduce the costs associated with manual processing and enhance their operational efficiency.
These benefits highlight why UPI Intent is becoming an increasingly popular choice for merchants looking to provide a superior payment experience to their customers.

How UPI Intent works

The working of UPI Intent is designed to simplify the payment process for users while providing a seamless integration for merchants. Here is a step-by-step breakdown of how UPI Intent operates:

  • Transaction initiation: When a user selects the UPI payment option on a merchant's website or app, the UPI Intent API is triggered to initiate the transaction.
  • App detection: The system automatically detects the user's installed UPI apps, allowing them to choose their preferred app for completing the payment.
  • Auto-fill transaction details: The transaction details, such as the amount and recipient's UPI ID, are automatically filled in the selected UPI app, minimising manual entry and potential errors.
  • User authentication: The user verifies the transaction using their UPI PIN, ensuring that only authorised payments are processed.
  • Payment confirmation: Once authenticated, the transaction is completed, and a confirmation message is sent to both the user and the merchant, verifying the successful payment.
This process not only enhances the speed and efficiency of transactions but also provides a more secure and reliable payment experience for users and merchants alike.

Which are some of the industries to benefit from UPI Intent Flow?

UPI Intent Flow has far-reaching implications across various industries, offering significant advantages in terms of efficiency and customer satisfaction. Some of the key industries that can benefit from UPI Intent include:

  • E-commerce: By integrating UPI Intent, online retailers can streamline the checkout process, reduce cart abandonment, and enhance customer satisfaction, leading to higher conversion rates.
  • Food delivery: Food delivery platforms can leverage UPI Intent to offer quick and hassle-free payments, improving the overall user experience and encouraging repeat orders.
  • Travel and hospitality: Travel agencies and hotel booking platforms can benefit from UPI Intent by providing a seamless payment process, enabling customers to book flights, hotels, and services with ease.
  • Subscription services: Businesses offering subscription-based services can use UPI Intent to facilitate recurring payments, ensuring a smooth and uninterrupted experience for subscribers.
  • Retail: Brick-and-mortar stores can also adopt UPI Intent for contactless payments, enhancing convenience for customers who prefer cashless transactions.
These industries can harness the power of UPI Intent to optimise their payment processes, reduce friction, and create a more satisfying experience for their customers.

Conclusion

UPI Intent is revolutionising the digital payment landscape by providing an automated and streamlined payment process that benefits both businesses and consumers. Its ability to integrate seamlessly with various UPI-enabled apps and its security features make it an attractive option for merchants looking to enhance their payment offerings. With advantages like increased conversion rates, reduced operational costs, and compatibility with multiple apps, UPI Intent is poised to become a key player in the digital payment ecosystem. Whether you are an e-commerce platform, a food delivery service, or a retail business, adopting UPI Intent can lead to improved customer satisfaction and business growth. As the digital payment landscape continues to evolve, embracing technologies like UPI Intent will be crucial for businesses looking to stay competitive and meet the changing demands of consumers.



Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (NBFC) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.

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Frequently asked questions

How does UPI intent work?
In a UPI intent call, an app switch tray is displayed with all the installed UPI apps on the mobile device. The customer selects their preferred UPI app to complete the transaction. After the transaction is done on the UPI app, the customer is redirected back to the merchant's app to the transaction summary page.

What is the difference between intent and collect flow in UPI?
In the UPI intent flow, the payer initiates the transaction by selecting the UPI option in the merchant's app. The merchant's app then shows a list of UPI apps installed on the user's device. The payer selects their preferred UPI app to complete the transaction. In the UPI collect flow, the payee/receiver initiates the transaction by sharing their VPA (Virtual Payment Address) with the payer. The payer then enters the VPA in their UPI app to authorise the payment.

What is the process flow of a UPI transaction?
The typical UPI transaction flow involves:

1. The payer selects UPI as the payment mode in the merchant's app.

2. The PSP (Payment Service Provider) routes the request to the NPCI (National Payments Corporation of India).

3. NPCI identifies the payer's bank and forwards the request.

4. The payer's bank verifies the transaction details and sends a response to NPCI.

5. NPCI sends the response back to the PSP, which is then forwarded to the merchant's app.

6. The merchant's app receives the transaction status and displays it to the payer.

What are the UPI intent apps?
UPI intent apps refer to the various UPI applications installed on the user's device that support the intent flow mechanism, such as Google Pay, PhonePe, BHIM, and others. When a user selects UPI as the payment mode, these apps are displayed in an app switch tray for the user to select their preferred app.

What is UPI push flow?
The UPI push flow is a type of UPI transaction where the payer initiates the payment by entering the VPA (Virtual Payment Address) of the payee in their UPI app. The payer then authorises the payment using their UPI PIN. This flow is commonly used for person-to-person (P2P) payments and is supported by most UPI apps.

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