Operations Management: Definition, Types, Examples, Strategies, Benefits, Objectives and Strategies

Learn about operations management: its meaning, purpose, types, benefits, processes, examples, strategies, and challenges.
Business Loan
4 min read
18-July-2024

Operations management focuses on keeping business activities smooth, efficient, and cost-effective. It involves planning and supervising day-to-day processes to ensure quality output and timely delivery. The goal is to optimise resources, reduce waste, and maintain consistent performance across all functions. Key areas include:

Area

Purpose

Inventory Control

To maintain optimal stock to prevent shortages or overstock

Supply Chain

Ensure smooth flow of goods and timely delivery

Quality Management

Guarantee products/services meet high standards

Process Optimization

Streamline workflows for efficiency and cost reduction

Production & Logistics

Allocate resources effectively to meet demand


What is operations management?

Operations management is the coordination and control of business activities to ensure smooth functioning and improved profitability. It focuses on managing the structure, practices, and day-to-day processes that drive business performance. A strong operations strategy is key to maintaining an efficient Working capital cycle and optimising resource use. Check your business loan eligibility to ensure you have the right financial backing to support these operational improvements.

Key responsibilities in operations management include:

  • Supervising departments and defining clear performance targets
  • Streamlining workflows and refining internal systems
  • Balancing costs and income to sustain financial stability
  • Planning strategically for improved operations
  • Managing production, logistics, and supply chain management to ensure timely delivery and reduced waste

Efficient operations management ensures better control over cash flow, inventory, and productivity, factors that are essential to business success.

What is the purpose of operations management?

Effective operations management helps businesses use resources wisely while meeting strategic goals. Its core purpose includes:

  • Maximising productivity: Improves processes to increase output with the same resources.
  • Reducing costs: Streamlines production and supply chains to cut waste and unnecessary expenses.
  • Improving quality: Ensures products and services remain consistent, reliable, and up to standard.
  • Enhancing customer satisfaction: Enables timely delivery and better service experiences.
  • Supporting long term goals: Aligns day-to-day operations with the organisation’s broader vision.

Importance of operations management

Operations management plays a critical role in the success and sustainability of any organisation. Here’s why it matters:

Benefit

Description

Efficiency Boost

Streamlines workflows and eliminates waste

Quality Improvement

Ensures consistent product/service standards

Strategic Alignment

Supports long-term business goals

Working Capital Optimization

Balances cash, inventory, and receivables

Supply Chain Strength

Improves procurement, logistics, and distribution

Scalability

Enables growth without compromising quality

Cost Reduction

Lowers operational expenses and increases profit

Customer Satisfaction

Timely delivery and responsive service

Innovation

Drives continuous improvement and adoption of new technologies


Goals of operations management

Operations management aims to:

  • Enhance productivity: Use resources efficiently and improve workflows for higher output.
  • Reduce costs: Streamline operations and improve inventory control to minimise unnecessary expenses.
  • Ensure quality: Maintain consistent standards through strong quality checks and monitoring.
  • Meet customer demand: Deliver products and services on time with reliable fulfilment.
  • Foster innovation: Encourage continuous improvement and adopt new technologies for better performance.
  • Leverage working capital: Maintain a healthy balance between day-to-day operational needs and financial stability.
  • Maintain flexibility: Adapt quickly to market shifts, customer needs, and unexpected disruptions.

Types of operations management

Type

Objective

Task

Role/Responsibility

Production Management

Manage production efficiently to meet demand

Plan, schedule, and monitor production activities

Production Manager oversees manufacturing and resource use

Supply Chain Management

Maintain a smooth flow of materials and products

Choose suppliers, manage procurement, and coordinate logistics

Supply Chain Manager manages inventory, transport, and delivery

Service Management

Ensure consistent and high quality service delivery

Design service workflows and track performance

Service Manager trains teams and handles customer issues

Project Management

Deliver projects on time and within budget

Allocate tasks, set timelines, and review progress

Project Manager coordinates teams and manages resources

Quality Management

Maintain high product and service standards

Carry out inspections and implement quality control

Quality Assurance Manager ensures compliance with quality norms


What are the systems of operations management?

Modern operations management relies on proven systems and methodologies:

System

Purpose

Benefit

Lean Manufacturing

Remove all forms of operational waste

Lowers costs and boosts overall efficiency

Six Sigma

Reduce defects and improve process accuracy

Delivers consistently high-quality results

Business Process Reengineering (BPR)

Rethink and redesign existing workflows

Improves speed, efficiency, and cost performance

Inventory Management

Maintain optimal stock levels

Prevents excess inventory and stock shortages

Supply Chain Management

Manage procurement, logistics, and distribution

Ensures seamless movement of goods and timely deliveries


Operations management process

The operations process usually moves through five essential stages:

  • Forecasting: Estimate future demand using data, patterns, and market insights.
  • Planning: Create strategies to meet production targets and resource needs.
  • Scheduling: Assign manpower, machines, and materials for timely execution.
  • Controlling: Track ongoing activities to ensure everything stays on plan.
  • Evaluating: Review outcomes, measure performance, and improve processes.

Techniques for effective operations management

Techniques for effective operations management help businesses run smoothly, cut costs, and deliver consistent quality. Here are the key methods to focus on:

  • Production planning: Optimise resources, align output with demand, and prevent stock shortages.
  • Inventory management: Monitor stock levels in real time and reorder on time to avoid delays.
  • Automation: Boost efficiency, speed, and accuracy by reducing manual effort and repetitive tasks.
  • Process streamlining: Strengthen communication, refine workflow layouts, and eliminate bottlenecks.

What is operations strategy in operations management?

Operations strategy ensures that a company's operational strengths directly support its broader business goals. It focuses on long-term planning, resource allocation, and creating a competitive edge through efficient execution.

Aspect

Focus

Alignment

Ensure operations fully support the overall business strategy, whether cost leadership or differentiation

Design

Build efficient processes and systems to maximise productivity

Capacity and facilities

Plan resources and facility layouts to meet current and future demand

Supply chain

Strengthen procurement, logistics, and inventory flow for timely delivery

Quality

Maintain consistent standards through continuous improvement practices

Technology

Use modern tools and innovation to reduce costs and enhance performance

Performance

Set measurable KPIs and track progress for ongoing improvement


Benefits of operations management

Here are some key benefits of an effective operations strategy:

  • Efficiency enhancement: Streamlines workflows so resources are used productively.
  • Cost reduction: Minimises waste and lowers operational expenses.
  • Quality improvement: Ensures consistent, high-standard outputs.
  • Customer satisfaction: Supports timely delivery and reliable service.
  • Flexibility and adaptability: Helps the business respond quickly to changing market needs.
  • Competitive advantage: Strengthens market position through better performance at lower cost.
  • Innovation promotion: Encourages continuous improvement across processes.

Operations management example

A manufacturing company producing electronics can make use of operations management to:

  • Forecast demand based on market trends

  • Plan production schedules and resource allocation

  • Monitor and control production quality

  • Evaluate outcomes to refine processes

This ensures on-time delivery, high-quality products, and operational efficiency.

Challenges in operations management

List of a few common challenges in operations management:

Challenge

Description

Supply Chain Disruptions

Delays from suppliers or external events

Quality Control

Maintaining consistency across batches

Inventory Management

Balancing stock without overstock or shortages

Technology Integration

Adopting new systems efficiently

Labour Shortages

Hiring and retaining skilled workers

Regulatory Compliance

Adhering to evolving rules and standards

Global Competition

Maintaining cost-effectiveness and quality

Demand Volatility

Adapting to changing customer needs

Sustainability

Balancing economic and environmental goals


Using a business loan to facilitate effective operations management

Effective operations management is essential to business survival, and business loans can help facilitate and support it. A business loan can finance growth infrastructure, hire new staff, implement automated technology, and improve business processes. Many entrepreneurs also use tools like a business loan EMI calculator to estimate monthly outflows before planning operational upgrades.

For instance, a business loan can be used to hire new and skilled staff essential to operations and improving productivity. Entrepreneurs can also invest in researching and procuring automation software or tools, lowering costs, and freeing up time for value-added tasks. Before applying, checking business loan eligibility helps businesses understand qualification criteria and funding potential. Using a business loan eligibility calculator further simplifies the process by giving a quick estimate of the eligible loan amount.

Bajaj Finance offers business loans tailored to assist businesses in achieving their goals. With a simple application process, competitive business loan interest rates, and flexible repayment options, Bajaj Finserv Business Loans can be a great funding option. Businesses can secure significant funds of up to Rs. 80 lakh with a convenient repayment tenure starting from 1 year to 8 years.

Conclusion

Operations management keeps day-to-day activities efficient, reduces costs, improves quality, and strengthens customer satisfaction. With the right strategies and smart financing support, businesses can build long-term sustainability and gain a strong competitive edge.

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Frequently asked questions

What are some common operations management strategies?

Common strategies include lean management, Six Sigma, total quality management (TQM), just-in-time inventory, and supply chain optimisation. These approaches aim to improve efficiency, reduce waste, and enhance overall productivity.

What challenges are faced in operations management?

Some key challenges include managing supply chain disruptions, maintaining quality control, balancing cost efficiency with customer expectations, adapting to new technologies, and addressing workforce management issues.

How does operations management impact customer satisfaction?

Effective operations management ensures timely delivery, consistent product quality, and reliable service, all of which directly influence customer satisfaction. It also helps businesses respond quickly to customer feedback and changing market needs.