LG vs Samsung Smart TV 32-inch

Compare LG and Samsung 32-inch smart TVs to help you make an informed choice for your viewing needs.
Explore Televisions
3 min
30-Oct-2024
When it comes to buying a new 32-inch smart TV, LG and Samsung are two of the most trusted brands in the Indian market. Both offer advanced technology, vibrant displays, and smart features to enhance your viewing experience. But how do you decide which one is right for you? In this article, we will compare the features, performance, and specifications of LG and Samsung 32-inch smart TVs to help you make an informed decision. We will look at the display quality, audio performance, connectivity options, and more. This guide will ensure you choose a smart TV that suits your entertainment needs and fits within your budget.

Bajaj Mall offers a selection of 32-inch smart TVs. Alternatively, you may visit any of Bajaj Finserv’s 1.5 lakh partner stores across 4,000 cities in India to discover a wide selection of TVs. Choose the model that best fits your needs and take advantage of zero down payment offers, making your purchase more affordable by converting the cost into Easy EMIs.

Analysis of LG and Samsung 32-inch smart TVs

LG and Samsung have been leading the smart LED TV market in India, each offering excellent features and value for money. LG's 32-inch smart TVs are known for their IPS displays, which provide better colour accuracy and wider viewing angles. They also feature webOS, a user-friendly platform that makes navigation seamless. Samsung, on the other hand, offers impressive QLED technology in some of its models, enhancing brightness and contrast levels. Their Tizen operating system is fast and easy to use, ensuring a smooth user experience.

Both brands focus on delivering a high-quality viewing experience, but Samsung’s Crystal UHD technology and LG’s AI-enhanced image processing make them stand out in different ways. LG tends to perform better in terms of colour reproduction and viewing angles, while Samsung excels in contrast and deep blacks. Both brands also come with built-in voice assistants, so you can control your television hands-free.

When choosing between the two, it is important to consider what matters most to you: display quality, user interface, or smart features. Let us dive deeper into the key features and performance metrics of these two brands.

Key features and performance metrics

LG 32-inch Smart TV:

  • IPS display technologyLG's 32-inch smart TVs come equipped with IPS technology, which ensures better colour accuracy and wider viewing angles. This means you can enjoy clear and consistent images no matter where you sit in the room. For families or gatherings, this is an excellent feature as it guarantees everyone gets a good view.
  • AI picture and sound enhancementLG integrates AI in its picture and sound technology, optimising the viewing experience based on the content you are watching. The AI processor adjusts the picture settings to improve clarity and the sound to enhance dialogue, offering a more immersive experience.
  • WebOS smart platformLG's webOS platform is known for its intuitive interface, allowing you to switch between apps and inputs seamlessly. With access to popular streaming platforms like Netflix and Prime Video, you can enjoy endless entertainment with just a few clicks.
  • Multiple connectivity optionsLG provides several connectivity ports, including HDMI and USB, allowing you to connect other devices like gaming consoles, soundbars, or USB drives. The TVs also support Bluetooth, making it easier to connect wireless accessories.
  • Voice controlWith built-in Google Assistant and Alexa, LG TVs allow you to control the TV with your voice. You can search for content, adjust settings, or even control smart home devices without needing a remote.

Samsung 32-inch Smart TV:

  • Crystal UHD displaySamsung’s Crystal UHD technology offers vibrant colours and sharp details, creating a stunning viewing experience. The higher contrast ratio enhances black levels, giving a more cinematic feel when watching movies or playing games.
  • Tizen operating systemSamsung's Tizen platform is fast and responsive, providing easy access to apps and streaming services. The user interface is sleek and simple, making it easy to navigate, even for those who are not tech-savvy.
  • Samsung Smart HubThe Smart Hub allows you to access various apps, games, and services directly on your 4K LED TV. Whether you want to stream movies, check social media, or browse the web, Samsung’s Smart Hub makes everything accessible in one place.
  • Ambient modeSamsung’s Ambient Mode turns your TV into a decorative feature when not in use. It can display photos, and artwork, or even blend with your wall to create a seamless look in your living room.
  • Adaptive sound technologySamsung’s adaptive sound feature adjusts the sound settings based on the content and your environment. Whether you are watching a dialogue-heavy drama or an action-packed thriller, the sound is optimised for better clarity and immersion.

LG vs Samsung 32-inch smart TV specifications

SpecificationLG 32-inch Smart TVSamsung 32-inch Smart TV
Display TechnologyIPS DisplayCrystal UHD Display
Resolution1366 x 768 (HD Ready)1920 x 1080 (Full HD)
Smart PlatformwebOSTizen OS
Sound Output20W20W
Voice AssistantsGoogle Assistant, AlexaBixby, Alexa
ConnectivityHDMI, USB, BluetoothHDMI, USB, Bluetooth


Explore the full range of LG 32-inch Smart LED TVs. You can also check out Samsung 32-inch TVs for more details.

Which 32-inch smart TV to choose: LG or Samsung?

Choosing between an LG and Samsung 32-inch smart TV depends on your personal preferences and priorities. If colour accuracy and wide viewing angles are crucial, LG’s IPS display might be more suitable for you. Its webOS platform also offers a more straightforward and user-friendly experience for streaming and browsing apps. Additionally, LG’s AI sound and picture enhancements add a nice touch, making it a strong contender for those who want an intelligent TV that adapts to their content and environment.

On the other hand, if you are after deeper blacks and a higher contrast ratio, Samsung’s Crystal UHD technology may be the better option. Samsung’s Tizen platform is equally user-friendly, and the brand’s innovative features like Ambient Mode and adaptive sound set it apart. The picture quality is excellent for movie lovers, while the sound technology makes it an ideal choice for those who enjoy a more immersive audio-visual experience.

Both brands offer excellent value for money, but your final decision should depend on what you value most—whether it is display technology, user experience, or smart features. Whichever brand you choose, you can rest assured that both LG and Samsung deliver top-quality products.

Explore smart TVs on EMI with Bajaj Finserv

Bajaj Mall is your one-stop destination for exploring the latest smart TVs, complete with detailed specifications, features, and comparisons. Once you have found the perfect model, you can head to any nearby Bajaj Finserv partner store to make your purchase. With Bajaj Finserv’s flexible EMI options, Bajaj Mall ensures that owning your dream smart TV is hassle-free and budget friendly. You can choose a repayment plan that fits your financial comfort, making it easier to upgrade your entertainment experience without straining your budget.

Benefits of shopping with Bajaj Finserv

  • Competitive pricesBajaj Finserv partner stores offer affordable pricing, making your purchase cost-effective. With access to the best deals, you can get high-quality products at competitive prices, ensuring you do not overspend on your new smart TV.
  • Easy EMIsBajaj Finserv’s financing options make buying your desired smart TV easy by offering flexible EMI plans. You can spread your payments over time, reducing the financial burden and making it more convenient to own your favourite model.
  • Zero down paymentWith Bajaj Finserv, you can enjoy the benefit of zero down payment on select products. This means you don’t need to pay a large upfront amount, making your purchase even more budget friendly.
  • Wide selectionWhether you are looking for a basic model or a premium smart TV, Bajaj Finserv offers a wide variety of choices. This ensures that you will find the right product that matches your preferences, budget, and style.
  • Special offers and cashbackMake the most of exclusive deals and cashback offers when you shop through Bajaj Finserv. These offers help you save more while purchasing your favourite smart TV, adding extra value to your shopping experience.
  • Complimentary home deliveryFor added convenience, Bajaj Finserv provides free home delivery on select items. This means you can enjoy the comfort of shopping from home without worrying about delivery charges.

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Frequently asked questions

How do LG and Samsung 32-inch smart TVs compare in features?
LG focuses on IPS display technology with AI enhancements, while Samsung offers Crystal UHD technology with innovative features like Ambient Mode. Both brands have similar connectivity and smart features, making them great choices for different user needs.

What is the price comparison between LG and Samsung?
LG 32-inch smart TVs range between Rs. 15,000 and Rs. 22,000, while Samsung models typically range between Rs. 16,000 and Rs. 24,000, depending on the features and specifications.

Which brand has better customer service in India?
Both LG and Samsung offer excellent customer service in India, with wide service networks and quick turnaround times. You can expect prompt support for any technical or service-related queries.

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