Croma is one of India's most trusted consumer electronics retailers, and its sales events are among the most anticipated shopping occasions of the year. Whether it is the Republic Day sale, a mid-year clearance, or the blockbuster Diwali festive sale, Croma consistently delivers substantial discounts across smartphones, laptops, televisions, large appliances, and accessories. These events offer genuine value on top brands without the need to wait for a once-a-year opportunity.
The Bajaj Finance Insta EMI Card makes every Croma sale even more rewarding by letting you convert your purchase into Easy EMIs — so you can buy exactly what you want at sale prices and pay comfortably over time.
What is a Croma sale?
A Croma sale is a limited-period discount event run by Croma — Tata's consumer electronics retail chain — at its stores across India and on its website. These sales feature price reductions, exchange offers, bank cashback deals, and EMI options across a wide range of categories including smartphones, laptops, televisions, refrigerators, washing machines, air conditioners, and audio equipment. Croma runs multiple sales throughout the year, with the festive season sale — particularly around Diwali — offering the deepest discounts and the widest selection of deals for Indian buyers.
Featured brands and exclusive deals during Croma store sales
Croma sales bring together India's most trusted consumer electronics brands under one roof with compelling offers across categories. Here is a look at the brands and deal types you can typically expect.
| Brand | Category | Typical deal type |
|---|---|---|
| Apple | iPhones, iPads, MacBooks, AirPods | Exchange offers, bank cashback, EMI options |
| Samsung | Smartphones, TVs, refrigerators, washing machines | Direct discounts, zero-cost EMI, exchange bonus |
| LG | OLED TVs, refrigerators, washing machines, air conditioners | Instant discount, extended warranty offers |
| Sony | OLED and Mini-LED TVs, cameras, headphones, soundbars | Seasonal price drops, bundled accessories |
| Dyson | Vacuum cleaners, air purifiers, hair care | Direct discounts, free gift with purchase |
| boAt | Earbuds, headphones, speakers, smartwatches | Combo deals, buy-one-get-one, flat discounts |
| HP / Dell / Lenovo | Laptops, monitors, accessories | Bundled software, instant cashback, EMI deals |
| Haier / Whirlpool | Refrigerators, washing machines, air conditioners | Exchange offers, installation offers, price cuts |
Top product category deals during Croma sales
Every Croma sale covers a broad range of product categories, with some delivering the most dramatic savings. Here is a breakdown of the top categories and what to expect during a Croma sale.
| Product category | Product brands | Offers | Why you should be interested |
|---|---|---|---|
| Smartphones | Apple, Samsung, Nothing, OnePlus | Exchange bonuses, flat discounts, zero-cost EMI | Sale prices on flagship and mid-range phones often represent the lowest prices of the year — a smart time to upgrade |
| Televisions | LG, Samsung, Sony, TCL | Up to 30–40% off, extended warranty, free installation | OLED and QLED TVs see their sharpest price drops during festive and Republic Day sales |
| Laptops and PCs | HP, Dell, Lenovo, Apple | Instant cashback, bundled accessories, EMI offers | Back-to-school and Diwali periods consistently deliver the best laptop pricing across all budgets |
| Large appliances | LG, Samsung, Whirlpool, Haier | Exchange offers, zero down payment, free delivery and installation | Refrigerators, washing machines, and air conditioners fetch the deepest cuts during festive season sales |
| Audio and wearables | Sony, boAt, Apple, Bose | Combo deals, flat discounts, free accessories | Earbuds, headphones, and smartwatches are among the most aggressively discounted categories at every Croma sale |
Best of Diwali Croma sale 2026
The Diwali Croma sale is the flagship shopping event of the year — and easily the most rewarding for Indian buyers. Here is what makes it worth planning for well in advance.
- Biggest discounts of the year on flagship smartphones: The Diwali sale brings the sharpest price reductions on iPhones, Samsung Galaxy flagships, and premium Android devices. Exchange bonuses are also at their peak during this period, making it the ideal time to trade in an older device.
- Deepest cuts on large appliances: Refrigerators, washing machines, air conditioners, and dishwashers see their most aggressive pricing during Diwali. Bundled installation offers and extended warranties add further value to an already strong deal.
- Premium television deals: OLED and QLED televisions from LG, Samsung, and Sony feature prominently in Diwali sales, with discounts that can reach 30–40% off the standard retail price — making this the right moment to invest in a premium home entertainment upgrade.
- Exclusive in-store and online offers: Croma typically runs parallel offers both at its physical stores and on its website during Diwali, with some deals exclusive to each channel. Shopping in-store often unlocks additional negotiation on accessories and installation packages.
- Bank and EMI offers peak during Diwali: Cashback deals from major banks, zero-cost EMI schemes, and enhanced Easy EMI options through financial partners are at their most generous during the festive season — further reducing the effective cost of your purchase.
Key highlights of the Diwali Croma sale in 2026
Beyond the product discounts, Croma's Diwali sale brings a set of structural benefits that make the entire shopping experience more rewarding. Here is what to look out for.
- Extended sale period: The Diwali Croma sale typically runs for seven to ten days around the festive period, giving you enough time to research, compare, and purchase without the pressure of a single-day window.
- Exchange and upgrade offers: Croma runs some of its most generous exchange programmes during Diwali, allowing you to trade in older electronics for meaningful value reductions on new purchases — particularly for smartphones, laptops, and televisions.
- Zero down payment on select products: Specific products across appliances and electronics come with zero down payment EMI offers during the Diwali sale, making high-value purchases immediately accessible without any upfront cost.
- Free gift and bundling offers: Croma frequently bundles accessories, extended warranties, or complementary products with select purchases during the Diwali sale — adding tangible value beyond the headline discount.
- Price match during the sale period: Croma's price match commitment during sales means you can confidently buy knowing you are getting the best available price, without needing to shop across multiple retailers to verify.
Tips to save big during a Croma sale
Getting the most out of a Croma sale requires a little preparation. A few smart habits before and during the event can help you save significantly more than the headline discount alone.
- Make a wish list before the sale begins: Identify the products you want to buy and check their regular prices before the sale starts. This gives you a clear baseline to evaluate whether the sale price represents genuine value or a modest markdown.
- Register for Croma's newsletter and app notifications: Croma sends early access alerts, pre-sale product teasers, and exclusive app-only deals to registered users. Signing up in advance ensures you never miss a time-sensitive offer.
- Stack discounts wherever possible: Combine the sale price with your bank's cashback offer, an exchange bonus, and an Easy EMI option to maximise your total saving. Each layer of discount compounds the overall benefit meaningfully.
- Check both in-store and online prices: Croma occasionally runs channel-specific offers, with some deals available only in physical stores and others exclusive to its website. Checking both before committing helps you secure the best possible price.
- Act on high-demand products early: Premium televisions, flagship smartphones, and popular appliances tend to sell out quickly during peak sale days. If you have identified a specific product, prioritise it at the start of the sale rather than waiting.
Croma sales vs other seasonal sales: What makes a Croma sale so special?
Croma sales stand apart from other Indian retail sale events in several meaningful ways. Here is a direct comparison to help you understand the difference.
| Feature | Croma sale | Other seasonal sales (Amazon, Flipkart) |
|---|---|---|
| Physical store access | Yes — you can see, touch, and test products in person before buying | No — purchases are entirely online with no hands-on experience |
| In-store negotiation | Yes — store staff can often bundle accessories or offer additional value | No — pricing is fixed algorithmically with no room for negotiation |
| Exchange offers | Strong in-store exchange with instant valuation and deduction | Exchange available but requires courier pick-up and separate processing |
| Installation and setup | Free installation offered in-store for large appliances and TVs | Installation is a separate booking and not always seamless |
| Brand exclusives | Croma often receives exclusive launch pricing and stock on select products | Launch exclusives are platform-dependent and less consistent |
| After-sales support | Dedicated Croma service network for post-purchase support | Support routed through brand; platform involvement is limited |
| EMI options | Broad EMI options including Bajaj Finance Insta EMI Card at point of sale | Online EMI available but fewer card loan offer options at checkout |
| Product authenticity | All products are brand-authorised with full Indian warranty | Generally authentic but risk of grey-market stock on some categories |
Important dates to remember for Croma store sales
Croma runs sales throughout the year tied to key occasions and seasons. Knowing these dates in advance allows you to plan your purchases and avoid missing the best deals of the year.
- Republic Day sale (January): One of the year's first major sale events, typically running around 26 January. Televisions, laptops, and appliances feature prominently with strong opening discounts for the new year.
- Valentine's Day and gifting sale (February): Croma runs targeted offers on audio, wearables, smartwatches, and small electronics — ideal for gifting. Deals are shorter and sharper, typically lasting three to five days.
- Summer sale (April–May): Air conditioners, refrigerators, and cooling appliances dominate this period with the deepest seasonal discounts as demand peaks heading into India's hottest months.
- Independence Day sale (August): A mid-year sale around 15 August that typically covers smartphones, televisions, and laptops with a mix of flat discounts and exchange offers.
- Navratri and Diwali festive sale (October–November): The biggest and most comprehensive sale of the year. Discounts are at their deepest across all categories, with the most generous bank cashback, exchange, and EMI offers running concurrently.
- Year-end and Christmas sale (December): The final sale of the year, offering clearance discounts on outgoing models across all categories as new variants prepare to launch in the new year.
What is a Bajaj Finance Insta EMI Card?
The Bajaj Finance Insta EMI Card is a pre-approved card loan offer that lets you shop at Croma and over 1.5 lakh other partner stores across more than 4,000 cities in India. It offers a limit of up to Rs. 3 lakh and converts your purchases into Easy EMIs with a flexible 3 to 60 months repayment tenure. You do not need a traditional credit card to use it — just your mobile number and OTP to check eligibility and apply instantly.
Check your Insta EMI Card eligibility online using your mobile number and OTP. If eligible, you can apply instantly and start shopping for your preferred electronics, appliances, and smartphones at Croma easily and affordably.
How to shop on Easy EMIs using the Insta EMI Card during a Croma sale
Shopping on Easy EMIs at Croma during a sale is a quick and straightforward process. Follow these simple steps to get the most out of your next Croma sale purchase.
- Step 1 — Check your eligibility in advance: Before the sale begins, check your Insta EMI Card eligibility using your mobile number and OTP on the Bajaj Finance website or app. Having your card ready before the sale means you can act quickly on the best deals without any delay.
- Step 2 — Apply and receive your Insta EMI Card: If eligible, apply instantly and receive your digital card right away. No physical delivery is required — your card is active and ready to use immediately.
- Step 3 — Visit your nearest Croma store or shop online: Head to a Croma store near you or browse Croma's website. Select the product you want to purchase at the sale price across any eligible category.
- Step 4 — Choose your repayment tenure: At checkout, select your preferred repayment tenure of 3 to 60 months. Pick the duration that keeps your monthly outgo comfortable and fits your financial situation.
- Step 5 — Complete your purchase: Pay using your Insta EMI Card, confirm the transaction, and your purchase is done. You enjoy the sale price today while paying in Easy EMIs at a pace that suits you.
Benefits of using the Insta EMI Card
| Feature | Details |
| Easy EMIs | Split the cost of your purchase into affordable monthly instalments with minimal interest, making it budget-friendly. |
| High pre-qualified limit | Get up to Rs. 3 lakh card loan offer amount to buy multiple products without upfront stress. |
| Wide acceptance network | Accepted at over 1.5 lakh partner stores across 4,000 cities and major e-commerce platforms. |
| Flexible repayment tenure | Choose a repayment period from 3 to 60 months based on your financial comfort. |
| Zero down payment offers | Avail deals with no upfront payment requirement on select models. |
| No foreclosure charges | Close your loan early without any penalties or extra fees. |
| Credit score benefit | Timely EMI payments may help strengthen your credit profile and financial health. |
Also read: Features and benefits of the Bajaj Finance Insta EMI Card
Eligibility criteria for the Insta EMI Card
- Nationality: Indian Citizen.
- Age: 21 years to 65 years.
- Credit score: A healthy credit score per Bajaj Finance policies.
- Income: A steady, regular source of income.
- Documents: PAN Card, Aadhaar Card, and a cancelled cheque for e-mandate.
Also read: Eligibility criteria for the Insta EMI Card
How to apply for an Insta EMI Card
- Verify mobile number: Enter your 10-digit mobile number and verify the OTP sent to your phone to initiate the process.
- Auto-fetch details: Provide your full name and select the option to auto-fetch your details for a faster application experience.
- Confirm information: Verify your pre-filled personal details carefully and click on the continue button to move to the next stage.
- Check offer: Review your pre-qualified card loan offer amount and select continue to proceed with the specified limit.
- Set up wallet: Review your wallet setup details and verify the security OTP to integrate the card with your account.
- Verify identity: Complete your identity verification process by confirming your current residential address as per the required official records.
- Pay fee: Make the mandatory one-time joining fee payment of Rs. 530 through the secure digital payment gateway provided.
- View card: Access and view your new digital card details instantly on the Bajaj Finance application after the successful payment.
Also read: How to apply for the Insta EMI Card
Explore more:
| EMI full form | BNPL | POS full form |
Top products from Croma stores:
| Croma Power Bank | Croma TV | Croma Air Conditioner |
| Croma Laptop | Croma TV 32-Inch | Croma Refrigerator |
| Croma AC 1.5-Ton | Croma Speakers | Croma Mobile |
List of top Croma stores by locations:
List of the biggest upcoming sales: