Accelerating Momentum of Youth Skilling
Skilling has been central to our social impact programmes. It has a multiplier effect on the well-being of youth and their families.
Drawing inspiration from the teachings and life of the founder of the Bajaj Group, Jamnalal Bajaj, the Group launched Bajaj Beyond, the Group’s new identity for all its Corporate Social Responsibility (CSR) and charitable programmes, with a sharp focus on skill development.
Under Bajaj Beyond, the Group has committed ` 5,000 crore to social impact initiatives over five years which will benefit over two crore youth. It will enable young aspiring students to take advantage of employment and entrepreneurial opportunities offered by India’s growing economy.
Bajaj Finserv is an integral part of Bajaj Beyond and this offers us an opportunity to make a positive difference in people’s lives while enhancing India’s young talent.
Empowering Today's Youth through Skilling
At Bajaj Finserv, our social investments are dedicated to India’s next generation – its children and youth, in skilling, child education, child health, child protection, and inclusion of Persons with Disabilities. These are either self-implemented or carried out in collaboration with non-profit organisations.
Under skilling, a significant initiative is our selfimplemented flagship skilling programme – Certificate Programme in Banking, Finance & Insurance (CPBFI). The programme equips young graduates, especially first-generation graduates from tier 2 and tier 3 cities with the knowledge, skills and attitude required to secure employment in banking, insurance and financial services. The programme works to bridge the skilling gap, by linking industry with academia.
CPBFI offers training modules co-designed by industry experts and spans 410 colleges with over 240 trainers across 22 states. The 100-hour programme combines experiential learning with insights from corporate trainers and finance experts, covering technical skills and 20+ workplace skills. CPBFI also emphasises the right attitude using psychology-based tools. The programme has so far benefitted over 53,000 students.
FY2024 was a milestone year as Bajaj Finserv partnered with the National Skill Development Corporation (NSDC) and the All India Council for Technical Education (AICTE), under the aegis of the Ministry of Education, to provide joint certification to students completing the programme. As part of the partnership, Bajaj Finserv, jointly with the Ministry of Education, launched Project Odiserv in Odisha, introducing the programme in 60 colleges, spanning 11 cities and 10 districts of the state. Subsequent job fairs at key locations in the state enabled students to secure employment opportunities.
Bajaj Finserv has also received a Letter of Intent from the National Council for Vocational Education and Training (NCVET), recognising the company as a Dual Awarding Body. This enables further collaborations and engagements to provide accredited skilling programmes.
Bajaj Finserv also works with several non-profit organisations to provide skill development programmes and vocational training to enable youth to enhance their income through employment or enterprise. The interventions are deeply intertwined with our focus areas and designed to address need gaps. The initiative in this space includes sector-specific or need-based training, healthcare capacity-building, enhancement of teaching skills, women empowerment through skilling and skill development for persons with disabilities. Cumulatively, through self-implemented and grant-making initiatives, we supported 114,540 youth.
Enabling Holistic Development of Children and Youth
Protecting and enhancing the well-being of children is central to our social impact programmes. We support child health, child education, child protection and the inclusion of Persons with Disabilities, in collaboration with several grassroot-level organisations.
Under child health, we provide financial assistance to children affected by mainly heart conditions, cancer, cleft lip/palate, Type 1 diabetes and epilepsy. This also includes our strategic project - Maha Smiles — Cleft Care for Every Child – which creates awareness, identifies and offers timely treatment to underprivileged children affected by cleft conditions in Maharashtra. So far, 34,253 children have benefitted from these interventions.
In child education, we focus on digital learning interventions, foundational learning (FLN), mental health programmes, early childhood education, vocational trainings, scholarships, after-school support etc. These initiatives have benefitted 455,015 children.
Considering that many children face the risk of trafficking, abuse, child labour, legal conflicts, or juvenile delinquency, we supported 15,387 children under interventions for child protection such as childcare, adoption and daycare, rescue and regeneration, learning centres, aftercare and awareness.
Persons with disabilities often face multiple challenges and limited opportunities. Our programmes are directed towards rehabilitating individuals with physical, intellectual, and learning disabilities to facilitate their inclusion into mainstream society. Our interventions comprise early rehabilitation, educational, medical and community rehabilitation, provision of residential homes and accessible infrastructure support. The programmes have benefitted 171,908 individuals.
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Children benefitted from digital
learning interventions,
foundational
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Persons with disabilities benefitted
from rehabilitation,
education,
medical and infrastructure support
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Beneficiaries of projects for skilling,
child health,
education, protection
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Women empowered through various
skilling initiatives
aimed at promoting
gender equality and women's
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